Will John Lewis Advert Single Be Christmas No.1?

TV/Specials
Updated Tuesday 28th March 2017, 12:21 PM


As the weather turns colder and the nights draw in, another sure sign that Christmas is right around the corner is the release of the festive John Lewis advert. Following the success of previous ads like The Bear and the Hare, Monty the Penguin and last year’s Man on the Moon, the 2016 offering is imminent and bookmakers are already taking bets on whether the attached single will top the charts for Christmas.

Odds For Christmas Number One (Paddy Power)

  • X Factor Winner 5/4
  • Jollyboys and The King Lot 9/1
  • John Lewis Christmas Advert Single 10/1
  • Justin Bieber 11/1
  • Olly Murs 16/1
  • David Bowie 20/1

Form

  • The John Lewis Christmas advert has quickly become a British institution and every year the anticipation seems to grow, as the public waits to discover the theme of the promotion and which song it will be set to. Many of the tracks from recent years have become huge hits, with Gabrielle Aplin’s The Power of Love and Lily Allen’s Somewhere Only We Know both reaching No.1, although neither occupied top spot in the crucial Christmas week.
  • The last few Christmas No.1s have belonged to X Factor winners such as Ben Haenow (2014), Sam Bailey (2013) and Matt Cardle (2010), or charity singles like the Lewisham and Greenwich NHS Choir’s A Bridge Over You last year.

Can This Year’s John Lewis Ad Reach No.1?

The last few John Lewis Christmas adverts have featured cover versions and reports have suggested that this year’s song will pay tribute to David Bowie, who died at the age of 69 in January. If this turns out to be accurate and the song is covered respectfully and stylishly, then it could well become the first John Lewis Christmas advert single to land a seasonal No.1. The reaction to 2015’s Man on the Moon ad was underwhelming in comparison with previous years and the advertising experts at John Lewis will be pulling out all the stops to make the latest campaign more memorable than ever, with the advert set to be released in early November

David Bowie is among the favourites to be Christmas No.1 and bookies may feel that fans would rather listen to a classic original, which could especially be the case if the competition for top spot is another uninspiring X Factor winner’s single. More songs are set to emerge as contenders in the next few weeks, but the smart money may be on the John Lewis Christmas ad to produce this year’s seasonal favourite.

*Please note, odds may fluctuate.


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Last Updated: Tuesday, 28 March 2017 12:21:52+00:00
Published By Sports.net


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